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What is a DMA?
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Campaigns are distributed based on Designated Market Areas, or DMA's. There are 210 non-overlapping DMAs in the United States, defined by groups of counties whose largest share of viewing is to stations located in that same market area. While actual markets and the pre-defined DMA may not exactly coincide, DMAs provide the standard in TV and Radio broadcasting, and we make our best effort to describe territories based on this standard.
View Nielsen Designated Market Area Rankings
The size of a DMA is determined by the number of television households contained within that area, and the percentage the area's population in relation to the total population of the United States. (These figures are the same as those used by Nielsen to determine ratings for specific television shows and television stations.) Organizations such as Healthcare Systems that cover large service areas may license campaigns across multiple DMA's. Campaign pricing depends on the ranking and the number of DMA's reserved by the Licensee, as well as whether the license is exclusive or non-exclusive.
Health Media Syndicate breaks the DMA ranking into 2 pricing levels as follows:
Minor Markets:
Any market except the top 25 markets below.
Major Markets:
Any of the top 25 shown below:
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1. New York - Long Island
2. Los Angeles
3. Chicago
4. San Francisco
5. Dallas - Ft. Worth
6. Houston - Galveston
7. Atlanta
8. Philadelphia
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9. Washington, DC
10. Boston
11. Detroit
12. Miami - Ft. Lauderdale
13. Seattle - Tacoma
14. Phoenix
15. Minneapolis - St.Paul
16. San Diego
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17. Denver
18. Tampa - St. Petersburg
19. St. Louis
20. Baltimore
21. Portland, OR
22. Charlotte
23. Pittsburgh
24. Riverside - San Bernardino
25. Sacramento
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